UX and Product Design Consulting

Clarity to decide.
Structure to evolve.

Clearer journeys, more efficient processes and digital products prepared to evolve.

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Strategic focus

Alignment between business, users and product.

Structure and method

Clear processes for better and faster decisions.

Experience that scales

Consistent solutions that grow with the product.

Real impact

Less friction, more efficiency and sustainable results.

Projects

Creations and Creatures

Some were born from an idea. Others from a need.
All started with a question that needed an answer.

Digital platform · Customer Experience · Financial Services

Consortium management app

From payments to assemblies, quota information and support, the challenge was to turn scattered processes into a simpler, more accessible and organized experience for thousands of customers.

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Digital Experience · Food · Institutional Website

Fresto — Restaurant network

The goal was to translate the restaurant personality into the digital environment, highlighting products, locations and contact channels in an experience as inviting as a visit.

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E-commerce · Purchase Experience · Mobility

Honda motorcycle dealerships

Among models, services, accessories and content, the project organized different journeys into one platform, making the experience clearer for people researching, comparing or planning their next motorcycle.

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Digital Content · Education · Care

Gamp21 — Corporate parenting

The project was created to support mothers, fathers and caregivers with accessible content about pregnancy, childhood and development, bringing specialized knowledge closer to those who need it.

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Digital Acquisition · Automotive · Conversion

Honda dealership

More than displaying vehicles, the challenge was to create an experience that supports discovery, comparison and choice of the next vehicle in a simple and intuitive way.

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Digital Acquisition · Lead Generation · Financial Services

Consórcio Remaza

The project was designed to bring people closer to owning a home, car or motorcycle, explaining how consortium plans work and reducing understanding barriers along the journey.

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Services · Strategic UX

How I can help

I turn experience challenges into clearer, more efficient digital products aligned with business goals.

UX/UI for Digital Products

Interfaces, prototypes, design systems and digital products.

Websites and Landing pages

Institutional websites, campaigns, lead generation and conversion.

Experience Diagnosis

Analysis of existing products and identification of opportunities.

Consulting and Evolution

Ongoing support, improvements and strategic direction.

Experience applied to digital products, service platforms, e-commerce and corporate systems.

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About

More than 20 years learninghow to solve problems

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Since 2003, I have helped create brands, websites, platforms, corporate systems and digital products. Over time, the focus moved beyond designing interfaces and became about understanding problems, connecting people and turning business goals into clearer experiences.