Família compartilhando uma refeição em uma das unidades do Fresto

UX/UI for food and hospitality

Fresto — Restaurant network

UX and Web Design for a restaurant network located in clubs across São Paulo.

Role

UX and Web Design

Figma prototyping

Delivery

Institutional website

WordPress planning

Context

Understanding the project context and the people involved.

This section presents the product, the audience and the business environment that shaped the work.

The goal was to organize information, services and decision points into a clearer digital experience.

My role

Reference research
Page architecture
UX and Web Design
Figma prototyping
Planning for WordPress

Project characteristics

Institutional website
Responsive experience
Location presentation
Instagram integration
Opportunities area

Captura da página inicial do Fresto com hero, fotografias dos pratos e conteúdo institucional — A digital experience created to present the brand and spark interest in Fresto.

Challenge

Turning complexity into a simpler, more useful journey.

The main challenge was to reduce friction without hiding important information or weakening the business goals.

Each decision balanced clarity, content hierarchy, conversion paths and the real needs of people using the product.

Composição com fotografias de pizza, hambúrguer, prato fresco e sobremesa utilizadas no site do Fresto — Photography selected to create appetite and bring users closer to the restaurant experience.

Role

From strategy and information architecture to interface design.

My work connected UX strategy, journey organization, information architecture, UI design and high-fidelity prototyping.

The process also included alignment with stakeholders and preparation for implementation and future product evolution.

Main deliverables

Social media communication analysis
Segment reference research
Page architecture organization
Content hierarchy definition
UX and Web Design
Figma prototyping
Responsive experience planning
Interface prepared for WordPress

Usability

Designing paths that are easier to understand and follow.

The experience was organized around clearer navigation, visible actions and content that supports decision-making.

The goal was to help users understand where they are, what they can do and what happens next.

Conhecer uma unidade

Encontrar uma oportunidade

Jornada da página Trabalhe Conosco do Fresto com apresentação de oportunidades e acesso ao canal de candidatura — A visual experience that guides people who want to work at Fresto.

Design System

Creating consistency for a product that needs to evolve.

Reusable components, visual patterns and interaction states helped make the interface more coherent.

This foundation supports future improvements while keeping the experience familiar across different screens.

Elementos visuais do site Fresto, incluindo paleta de cores, tipografia, botões, ícones e tratamentos de imagem — Visual elements that bring the interface closer to Fresto’s personality.

Impact

Impact of the solution

The solution improved clarity, organization and continuity across key moments of the digital journey.

For users

A more inviting choice

More human and appetizing images helped visitors understand the restaurants and find the most suitable location.

For the business

A more attractive digital presence

Highlighting dishes, locations and social media strengthened the brand presentation in the digital environment.

For operations

Always-current content

The Instagram integration made it possible to show updates even without a team dedicated to frequent website maintenance.

Learning

What the project reinforced about product experience.

The work reinforced that design decisions affect journeys, content, operations and future evolution.

A strong experience is built by connecting individual screens to the wider product system.

Seção da página inicial do Fresto com feed do Instagram integrado mostrando publicações da marca — Social media content also helps keep the website connected to brand updates.

Conclusion

A clearer foundation for a product that can keep evolving.

The project organized information, flows and interface patterns into a more coherent experience.

Beyond the visual layer, it created structure for ongoing improvements and new business needs.