Consórcio Remaza

Understanding the project context and the people involved.

This section presents the product, the audience and the business environment that shaped the work.

The goal was to organize information, services and decision points into a clearer digital experience.

Turning complexity into a simpler, more useful journey.

The main challenge was to reduce friction without hiding important information or weakening the business goals.

Each decision balanced clarity, content hierarchy, conversion paths and the real needs of people using the product.

From strategy and information architecture to interface design.

My work connected UX strategy, journey organization, information architecture, UI design and high-fidelity prototyping.

The process also included alignment with stakeholders and preparation for implementation and future product evolution.

Making planning more concrete through guided steps.

The simulator breaks a complex financial choice into smaller, clearer decisions.

Each step helps users understand possibilities before starting a commercial conversation.

Creating a mobile journey that keeps the task moving.

The mobile experience prioritizes readable steps, objective choices and clear continuation points.

This keeps the experience useful even when decisions happen on smaller screens.

Supporting the sales journey with better context.

Commercial tools and landing pages helped connect interest, representative identity and lead generation.

The goal was to make the first contact more informed and more trustworthy.

Bringing the human side of sales into the interface.

Clear identification, contact information and supporting materials helped make the digital journey feel closer.

This reinforces trust before the user continues to a conversation.

Using content as part of the product experience.

Content was treated as a path for discovery, education and trust before direct contact or conversion.

The structure helps users understand the offer and continue the journey with more confidence.

Opening clearer paths for contact and support.

Contact channels were positioned as natural parts of the journey, not isolated destinations.

This helps connect digital discovery with real service moments.

Opening new paths for people interested in the organization.

Opportunity pages were structured to present the offer, expectations and next steps more clearly.

They expand the role of the site beyond conversion and support the broader business ecosystem.

Impact of the solution

The solution improved clarity, organization and continuity across key moments of the digital journey.

What the project reinforced about product experience.

The work reinforced that design decisions affect journeys, content, operations and future evolution.

A strong experience is built by connecting individual screens to the wider product system.

A clearer foundation for a product that can keep evolving.

The project organized information, flows and interface patterns into a more coherent experience.

Beyond the visual layer, it created structure for ongoing improvements and new business needs.